Why Mobile Marketing?

Your Web Site MIGHT Have A Major Mobile Marketing Problem!

Learn About Mobile Marketing Here And Avoid Losing Business

Here's What Mobile Marketing Can Do For A Restaurant

Almost everyone in this country has a cell phone, so effective mobile marketing is critical. They are now so important that when we leave the house, the mantra is "keys, wallet, cell phone". The cell phone is so important that a great many people will return home to get it if they forget it.

44% of cell phone owners use it to search for what they need!

Are YOU losing business every day? Here's how to find out:

Take out your cell phone and go to your own Web site with it.
Do you have to "finger surf" and move the page around to read it on your cell phone?

If you answered "Yes" to #2, then you are losing business every day.

It's Time To Consider Mobile Marketing!

Here are the facts you need to make a decision to move to mobile marketing TODAY:

Local Search Numbers:

20% of Google's total searches contain a geographic/ local qualifier like a zip code, a city, or a street (Google, SXSW 2011)
3 billion searches each month are for local-based keywords (Google, SXSW 2011)
1 in every 3 Google searches from mobiles are local (Google, CITA Wireless 2010)
Half of all Bing mobile searches are local (Bing, CITA Wireless 2011)
30% of all restaurant searches are from a mobile device (Google Mobile blog)
40% of all Google Maps traffic is from mobile phones (Google, SXSW 2011)
Google Maps has 150 million mobile users (Google, SXSW 2011)
55% of adult smartphone users surveyed indicated they use their phone for location-based recommendation services (Pew, 2011)
90% of smartphone users search for local information on their phones (Pew Research Center, 2011)
86% of all online searchers use local search to find businesses (Kelsey Group)
40% of AT&T mobile phone users surveyed had searched for a retail establishment on their mobile phone (AT&T-Nielsen, 2011)
66% of AT&T mobile phone users surveyed had searched for a restaurant on their mobile phone (AT&Nielsen, 2011)
Mobile phone users are 45% more likely to enter a local based search term than a computer users (Chikita, 2010)

Local Consumer Behavior:

90% of searchers perform some offline follow up with businesses they find online such as calling for more information or making a purchase (comscore)
59% of local information seekers visit a business after looking up information on it on their cell phones (Google Mobile Insights)
51% of people would characterize their shopping behavior as research online, buy offline (NPD Group)
61% of online local searches result in an offline purchase (TMP/ comScore)
23% of US searchers surveyed indicated they'd be more likely to make contact with a business that showed pictures in their directory listings (Bright Local)
88.2 million US adults have redeemed an online coupon either online or offline (eMarketer)
21% of US adults surveyed said they had used a search engine to research a shopping decision in the past 24 hours (Pew Internet and American Life survey September 2010)
80% of US adults under 35 consider the Internet their main source of information on local information; for the total population it is 70% (TMP Local Search Study)
89% of adults surveyed by Yelp indicated they used the phone book once a month or less or never (Yelp, 2011)
39% of search engine users surveyed indicated that they "routinely felt frustrated" by not being able to find a local business online (Webvisible-Nielsen, 2009)

Businesses Behavior When It Comes to Local Search and Consumers:

Only 27% of 1500 businesses surveyed actively optimized their site for local search (Marketing Sherpa)
4 million businesses worldwide have claimed their Google Places profile, Google has created 50 million profiles (Google, SXSW 2011)
51% of businesses surveyed indicated their ability to capture new customers with their website was only "fair" or "poor" (Webvisible-Nielsen, 2009)
17% of the total marketing spend for small businesses will be spent on online marketing in 2011 (BIA Kelsey, 2011)
9% of small businesses surveyed said they felt satisfied with their Internet marketing efforts (Webvisible-Nielsen, 2009)
52% of small business owners surveyed indicated that the phone book was not at all useful to them as a business owner

People today are in a hurry. They want quick access to current information.

Joe is on his way home from work.
His wife calls and tells him to pick up a pizza on his way home.
He ends her call and searches for a pizza restaurant.
He finds your listing and clicks.

The page he sees isn't easy to read and he has to keep moving it around to see it. He might also have to enlarge the page and shrink the page to read things. He gives up and tries your competitor in the neighborhood.

- OR -

That Web site is a mobile Web site and he can easily read it and navigate it. It takes him very little time to get the pizza ordered and he gets on with what he was doing. You just lost a sale if your Web site wasn't set up for mobile marketing. The unfortunate thing is that you don't know that you lost that sale, or how many others you lost.

We Have The Solution For You!

It offers two things that you'll really like:

It gets done for you very quickly
It is inexpensive

Who would YOU have ordered the pizza from?

Join The QR Codes Revolution!

QR Codes come with mobile marketing and enhance your offering. You'll see QR codes almost everywhere now; newspaper ads, store windows, even on T-shirts! This is the QR Code for this Web site:

36% of people who know what a QR code is have seen them in Restaurants
42% of people scanned because they wanted to get a discount
62% of people who scanned a QR code did so to go to a website

mobile marketing

Scan this QR Code with a mobile phone and you will come to our mobile-optimized Web site demo on your mobile phone. See what we can do for YOUR business. QR codes can contain almost anything; a Web site URL, an email address, a phone number or simple text. Put your QR code in your ads and readers can scan the ad and come to your mobile Web site. Free QR codes are included with your mobile Web site.